Fact sheets and figures to simplify digital audio advertising, from audioadpro.
As audiences continue to shift their attention across streaming channels, podcasts, mobile games and connected devices, digital audio has become one of the most powerful – and often misunderstood – channels in the modern media mix.
audioadpro takes an audience-first approach. That means your message is delivered to the right listener, in the right moment – no matter what channel they’re tuned into. Approaching digital audio as one unified, high-impact channel, where the impact of all publishers combined is greater than any single one alone.
That’s where the guide comes in.
Whether you’re building awareness or driving performance, the guide unpacks what’s happening across digital audio channels – helping you understand the true opportunity behind performance-led digital audio advertising, with key stats and insights.
Inside, you’ll find out that mobile accounts for 65% of all music streaming hours, and 14.9 million UK adults listen to podcasts every week (RAJAR MIDAS Winter 2024). audioadpro explores why online radio is too big to ignore, and highlights the role of mobile in-game audio ads, where casual formats like crosswords and card games create new touchpoints – even among those who don’t see themselves as “gamers.”
audioadpro also spotlight other connected audio formats, including audiobooks, CTV, text-to-speech, and retail media – channels that expand both scale and performance potential. This guide is built for marketers, agencies, and media planners ready to unlock what’s possible in digital audio today – cutting through the noise with clear, practical knowledge you can act on.
