Why audioadpro?
A WORLD OF PLATFORMS, PUBLISHERS AND PLAYERS
The huge growth in connected digital audio listening over the past decade has led to a huge amount of content publishers, players and platforms and now a world of audio touch points.
DISPARATE, DISCONNECTED and DISORIENTING
The irony is that whilst Digital Audio listening is via ‘connected’ devices, creating and serving audio ads for your business can be very time consuming and frustrating as the ad market is very disconnected, with thousands of publishers and sales houses serving their own/partner portfolio of channels.
CONNECTED, CLEAR and CONCISE
The disconnected reality of digital audio advertising has inevitably restricted the opportunity for those advertisers who don’t have the resource or expertise to exploit its potential to the fullest in their specific market. audioadpro connects you with the whole world of audio audiences in one convenient place.
Insights
What price wastage?
Whether it be CPTs in linear radio or CPMs in digital audio, many buyers are fixated on them as a
Smart Objectives in Digital, Connected Audio Advertising via audioadpro…
S = Specific M = Measurable A = Achievable R = Realistic T = Timely Specific Audio, specifically connected audio,
When it comes to Digital Audio Advertising…Less is more…
If, like me, you get overwhelmed when in a restaurant and you’re given the menu, only to find it has
Game On…..It’s Mobile in-Game Audio Advertising
Much has been made of the huge growth in Podcast & Music Streaming listener numbers and quite rightly so [19.1
“PAPER TALK”
Last year, The Guardian and Tapestry research published their findings on how podcast advertising works. The study is called “A
“To advertise on radio, don’t advertise on the radio”
This latest excellent piece of work, “Generation Audio“, commissioned by Radiocentre with d.fferentology details how audio listening is now greater
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