Behind audioadpro
Your digital audio advertising partner
audioadpro is led by joint founders Roger Cutsforth and Michael Dobson, who bring together decades of experience spanning commercial audio and performance-driven digital media.
Roger Cutsforth
Roger Cutsforth has built a distinguished career over 30 years building and developing high performance commercial cultures in UK audio advertising. He served as a senior executive for some the UK’s leading audio publishers including Global Media, News UK and Bauer Media Audio, and spent 3 years as CEO for the UK’s audio industry body, The Radio Academy.
Michael Dobson
Michael Dobson’s career spans over 25 years in senior sales and leadership roles within broadcast radio, digital agencies, marketing consultancies and within the newspaper and print media industry. Michael has extensive experience within digital marketing ecosystems of Google and Meta, previously running successful digital marketing consultancies and agencies.
Powered by people who live & breathe digital audio.
Jo Bucci
Board Chair
Jo Bucci is an established leader, strategist and commercial professional, with over 20 years of experience as a senior director. Currently CEO at The Jewish Chronicle, Jo’s previous roles include General Manager at The Sun & COO Wireless, Chair for The Lotteries Council, Managing Director at People’s Postcode Lottery, Deputy CEO for Leicester City FC, Group Managing Director at GCap PLC and Managing Director of Century Radio.
Liam Bateman
CTO & Advisory Board member
Liam has spent the last 15 years at the forefront of technology leadership, as a founder, CTO and advisor. His early years were spent working with business and brands in a consultant capacity before co-founding Silverchip in 2010, which was successfully sold to CTI Group in 2022. He is now an advisor, non-exec and investor, working with select businesses, helping them to scale, develop their people and make the right decisions with both technology and the teams.
Shanil Chande
Advisory Board member
Shanil Chande is Chief Programmatic Officer at Talon, appointed to lead the agency’s UK programmatic strategy. With over a decade of experience in digital media and programmatic innovation, including roles at IBT Media & Sky, before moving to Hawk where he was Commercial & Partnerships Director for the UK and International markets. Shanil brings deep commercial expertise and a proven track record in driving strategic partnerships.
Richard Gregory
Advisory Board member
Richard is co-founder of AgencyNXD as well as an advisor and Non-Executive Director to multiple tech firms and agencies, including Clicktech, Fluid Commerce and Ruler Analytics. Previously, Richard was the managing director of the digital agency Latitude, director of Tech North and co-founder of SAScon. Richard is proud to be an ardent supporter of the digital and tech industry in the North of England.
audioadpro is made up of dedicated specialists who have evolved with the industry to make programmatic audio advertising more accessible and measurable.
Based at Tileyard North in Wakefield, audioadpro operates from a collaborative and tech-forward creative campus. It’s here that the team combines deep industry knowledge with smart, scalable technology to deliver precise, performance-led audio campaigns.
ALL digital audio.
One partner.
audioadpro views digital audio as one unified, high-impact channel - the result is a platform-agnostic, audience-first approach that ensures advertisers connect with the right listeners, no matter what they’re tuned into.
Have a question?
Drop your message in the box below and the team will get straight back to you.