Digital Audio Advertising
THE INTIMATE POWER TO REACH INTO PEOPLE’S LIVES
Digital Audio Advertising allows you to engage with your customers effectively by understanding who they are, where they are and what they are doing at any given time of the day.
audioadpro can serve your audio ads on these platforms and many more...
DIGITAL AUDIO ADVERTISING
Digital audio includes all channels that you can listen to audio through a connected device.
(Mobile, PC, Tablet, Smart Speaker or In-Car Streaming tech)
Digital Audio Advertising includes; Online Music Streaming, Podcasts, Online Radio & Mobile Games.
The market is growing rapidly [forecast to reach $225.7billion* by 2028] as worldwide brands harness its huge scale.
AUDIO ADVERTISING HAS MOVED AT A PACE
In the connected and mobile world that has seen a huge growth in music streaming, mobile gaming and podcast listening, Digital Audio Ads are a world away from what might have been ‘Radio Ads’ a decade ago.
Using Data and the kind of capabilities from a marketing perspective you will know from PPC, Social and Digital Display ads; Digital Audio Ads have come of age.
Data Driven Digital Audio Ads
The RIGHT AUDIENCE at the RIGHT TIME and in the RIGHT LOCATION
Over 400 individual Neilson Taxonomies and Geo Targeting to within 15 miles of specific postcodes for efficient targeting.
At audioadpro we specialise in creating cross channel/publisher campaigns that deliver maximum reach into specific territories of your choosing.
Want to know more?
PRE-SET AUDIO AD BUNDLES:
LOCAL
100,000
audio ad impressions
Campaign Delivery
WEIGHT
WEIGHT
WEIGHT
£2,500
*LOCAL is a single town, small city or council territory. Population of around 250k.
LOCALplus
200,000
audio ad impressions
Campaign Delivery
WEIGHT
WEIGHT
WEIGHT
£4,800
*LOCALplus is 2 towns, small cities or 2 council territories. population of around 500-600k.
REGIONAL
500,000
audio ad impressions
Campaign Delivery
WEIGHT
WEIGHT
WEIGHT
£10,000
*REGIONAL is multiple council territories and either parts of a larger region of the whole of a smaller region. Population of around 1-2m.
REGIONALplus
1,000,000
audio ad impressions
Campaign Delivery
WEIGHT
WEIGHT
WEIGHT
£16,000
*REGIONALplus is multiple council territories, multiple small regions or one large region. Population of around 2-5m.
Insights
What price wastage?
Whether it be CPTs in linear radio or CPMs in digital audio, many buyers are fixated on them as a
Smart Objectives in Digital, Connected Audio Advertising via audioadpro…
S = Specific M = Measurable A = Achievable R = Realistic T = Timely Specific Audio, specifically connected audio,
When it comes to Digital Audio Advertising…Less is more…
If, like me, you get overwhelmed when in a restaurant and you’re given the menu, only to find it has
Game On…..It’s Mobile in-Game Audio Advertising
Much has been made of the huge growth in Podcast & Music Streaming listener numbers and quite rightly so [19.1
“PAPER TALK”
Last year, The Guardian and Tapestry research published their findings on how podcast advertising works. The study is called “A
“To advertise on radio, don’t advertise on the radio”
This latest excellent piece of work, “Generation Audio“, commissioned by Radiocentre with d.fferentology details how audio listening is now greater
Have a question?
Let us know if you have any questions or queries and we’ll get straight back to you.
