audioadpro case studies
Broadband, Better:
Building Buzz for a Disruptive New Provider
Performance
Performance
unique listeners reached
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total impressions
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website leads
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Overview
A full-fibre broadband provider set out to boost awareness and sign-ups in targeted areas across the North of the UK.
The campaign reached over 112,000 individuals with a 5.59% conversion to attributable unique website visits, driving a strong response from high-intent users.
Campaign
Running across digital radio, music streaming, podcasts and mobile games via 500+ delivery lines, this campaign used precision geotargeting to reach homeowners and digital-first users – such as gamers, streamers and remote workers – across selected postcodes. audioadpro custom built segments based on broadband usage behaviours and lifestyle signals, ensuring the brand showed up during high-attention, high-engagement listening moments for their target demographic. The campaign delivered consistent, repeated exposure to reinforce brand awareness and prompt action, shown by over 6,278 attributable unique website visits.
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