audioadpro case studies
Driving dealership footfall for a global car manufacturer with precision targeted audio
Performance
Performance
dealership visits
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total reach
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total impressions
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Overview
A global car manufacturer partnered with audioadpro to promote an offer across 115 UK dealership locations.
The campaign successfully reached over 473,185 listeners, driving 405 dealership visits via in-store footfall tracking.
Campaign
A leading car brand launched a two-week national digital audio campaign across 115 UK dealerships, using audioadpro’s precise location targeting to minimise wastage and optimise budgets. Delivering over 2 million impressions and reaching upwards of 470,000 listeners, the campaign achieved a 96% listen-through rate. More importantly, it drove over 405 dealership visits – with performance broken down by location – successfully demonstrating digital audio’s power in driving footfall at scale, providing a data-rich solution for automotive marketers.
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