audioadpro case studies
Precision Targeted Digital Audio Advertising in Play for a UK Casino Operator
Performance
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Overview
Targeting affluent audiences and those interested in gambling with the help of audioadpro.
The campaign drove significant engagement with a 5.26% conversion rate from tracked listeners to attributable unique web visitors.
Campaign
The casino operator partnered with audioadpro to launch a nationwide digital audio advertising campaign. Targeting affluent audiences and those interested in gambling and betting – plus ensuring delivery of safer gambling messaging – they captured attention with the right listeners. audioadpixel powered consolidated tracking and attribution throughout the 1-month campaign, with results demonstrating how responsible communication can be effectively balanced with performance-focused digital audio.
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