A leading charity partnered with audioadpro to raise awareness of legacy giving by harnessing the uniquely intimate power of digital audio. Precision targeting enabled the campaign to reach an affluent audience in the South East of England – individuals actively planning for the future, with a known interest in charitable giving and motivated to create a lasting impact. By building a bespoke audience, audio ads were served exclusively to this group across 349 outcodes, ensuring the message reached only the most relevant listeners.