audioadpro case studies
Big Screens, Bigger Audiences: Driving Cinema Visits with Digital Audio
Performance
Performance
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Overview
A prominent UK cinema chain sought to drive footfall to its locations for a recurring weekly promotion.
The campaign reached over 228,242 listeners via 1,206,790 impressions, engaging moviegoers across key sites in the UK.
Campaign
To drive awareness and action, the cinema brand partnered with audioadpro to execute a precision-targeted digital audio campaign across digital audio channels including digital radio, music streaming, podcasts, and mobile games. The ads promoted a recurring cinema offer across 15 cinema sites, strategically reaching listeners within a 10-mile radius of each – focusing on highly relevant audience segments such as movie lovers, frequency cinema visitors and streamers. Audio placements were made across 200+ publishers, ensuring maximum exposure to successfully drive listeners to engage, resulting in 36,312 website visits and 11,428 purchases.
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