To drive awareness and action, the cinema brand partnered with audioadpro to execute a precision-targeted digital audio campaign across digital audio channels, including music and radio streaming, podcasts, and mobile in-game. The ads promoted a recurring cinema offer across 16 cinema sites, strategically focusing on highly relevant audience segments such as movie lovers, frequent cinema visitors and streamers. The digital audio ad was served across 200+ delivery lines, ensuring maximum exposure to successfully drive listeners to engage – resulting in 36,312 attributable unique website visits and 11,428 unique purchase triggers being recorded.