audioadpro case studies
Precision digital audio Powers fare evasion campaign for city transport provider
Performance
Performance
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Overview
Amplifying a fare evasion campaign in the North West, targeting public transport users.
The results of this strategic campaign were exceptionally strong, with a 50.59% conversion rate to attributable unique web visitors.
Campaign
A city-region transport provider partnered with audioadpro to launch a digital audio campaign within a 2km radius around bus stops and the city’s tram line. With 84% of the ad delivery served to mobile devices, this demonstrates audioadpro’s bespoke curated audience is effectively reaching commuters who are likely to be using mobiles on the move – highlighting the effectiveness of the overall campaign.
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