An outdoor clothing brand partnered with audioadpro to launch a six-week digital audio campaign across Ireland, promoting its winter offers during Black Friday and Cyber Monday. A bespoke precision audience was curated to reach parents, affluent households, and consumers with a strong interest in outdoor activities, alongside contextual podcast targeting, across digital audio environments. The campaign delivered excellent engagement; on average, an individual clicked ‘add to cart’ 2.63 times, demonstrating strong purchase intent and the effectiveness of combining compelling creative with precision targeting.