The month-long campaign was designed to engage a highly relevant audience – those with an existing interest in digital technology and engineering – while also targeting individuals actively seeking academic opportunities to advance their skills in these fields. Precision digital audio ads were placed over 200 audio publishers – such as Spotify, TalkSport, SoundCloud, and TuneIn – covering their core audiences of listeners in the local area who are either working in or aspiring to enter the tech industry. Resulting in super precise ad delivery and minimising wastage, the institution achieved a 14.14% conversion rate from unique listeners to website visits.