audioadpro curated a bespoke audience for the fast-food chain’s campaign to reach potential customers who are high consumers of fast food, regularly use food delivery apps, or have been seen on site visiting competitor locations. Ads were served exclusively to this audience across the entire digital audio ecosystem within the planned geographies.

Thanks to award-winning location footfall tracking, a 21.8% uplift in visitation was also recorded. This is a key metric that represents a significant number of incremental store
visits driven by the digital audio campaign. With an average of 3.08 visits per individual showing repeat custom; the fast food chain’s creative, paired with audioadpro‘s precision audience segments and granular location mapping, drove excellent in-person outcomes for this footfall campaign.