
audioadpro case studies
From Digital to Dish: Activating Day-Specific Dining for a UK Italian Favourite
Performance

Performance
unique location page views
0
total impressions delivered
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unique website visits
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Overview
Leveraging 30 days of digital audio to amplify a national in-restaurant promotion.
Delivering over 2 million impressions and achieving a standout 11% conversion to website visits for A UK-based casual Italian dining chain.
Campaign
To support a time-sensitive, in-restaurant promotion, the brand partnered with audioadpro to launch a hyper-local digital audio campaign across 30 branch locations for a UK wide strategy. Using smart geo-targeting within a 10-mile radius of selected restaurants and audience segments based on competitor visits, brand affinity, and social dining habits, the ads reached listeners across digital audio channels, on publishers like Spotify and Global. The ad was served directly to their target audiences of lifestyle-driven diners, and tracking through audioadpixel enabled full attribution and performance transparency throughout the campaign.

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