The online food ordering platform partnered with audioadpro to run a hyper-targeted digital audio advertising campaign aimed at audiences most likely to engage with takeaway ordering. The campaign was activated in custom geos across priority regions – including London, Birmingham, Leeds and Manchester – supported by a bespoke audience segment built from app usage behaviour, household data, spending insights and brand affinity signals. With audioadpixel powering consolidated tracking and attribution throughout the campaign, the brand gained clear visibility of listener engagement.