A regional council-led fostering partnership partnered with audioadpro to deliver a digital audio campaign across Greater London, designed to raise awareness of fostering within local communities while highlighting the training and support available to guide individuals through their journey. Ads were served across the full digital audio ecosystem – including music and radio streaming, podcasts and mobile in-game – via 300+ delivery lines, served only to their target audience, within the campaign geography, ensuring strong local relevance for the council-led initiative.