audioadpro case studies
From Sound to Screen: How Digital Audio Delivered Results for a Blockbuster Release
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Overview
A leading cinema chain partnered with audioadpro to promote showings of a new blockbuster film.
The campaign reached over 69,000 tracked listeners, resulting in 1,222 purchases - an impressive 12.11% of website visitors.
Campaign
To promote a new blockbuster movie hitting the big screen, a leading cinema chain partnered with audioadpro to launch a digital audio campaign nationwide. The campaign targeted a 24km radius around four cinema locations, ensuring that ads were delivered only to relevant geos, and audiences with cinema lover segments and interests in action films. Driving over 10,090 unique website visits – a 14.2% conversion rate from unique listeners – audioadpixel enabled reporting by geo, for valuable insights on campaign effectiveness.
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