To support a summer-specific push, the brand launched a location-based digital audio campaign across 25 geo-targeted areas, with a focus on driving footfall and engaging customers. Audience targeting was layered with multiple lifestyle segments, including beauty and fitness fans, fashion-conscious individuals, and avid holiday goers – plus those who had frequented competitor salons. Leveraging a broad publisher network, the campaign only targeted the brand’s ideal audience through highly relevant audio content and audioadpro’s bespoke audience build. This approach allowed for strategic, location-specific messaging, designed to convert intent into in-store visits.