audioadpro case studies
Digital audio advertising guiding listeners to the right healthcare at the right time
Performance
Performance
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Overview
Delivering an awareness campaign in Scotland for a healthcare provider.
The campaign reached over 161k unique listeners, driving significant engagement and recorded over 7,662 unique website visits from listeners exposed to the ad.
Campaign
The healthcare provider partnered with audioadpro to run a two-burst precision digital audio advertising campaign across two winter months. Curated audiences targeted parents with children under 11, young people aged 18–24 and adults aged 65+. Running across a bespoke geo covering Scotland, the digital audio campaign successfully prioritised high-need postcode areas while maintaining balanced reach across older adults, young people and families. Thanks to audioadpixel, strong engagement was recorded, with 1.3K promotion-specific webpage views.
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