Partnering with audioadpro, the college activated a geo-targeted digital audio campaign focused on audiences aged 18-45, honing in on prospective students who had not yet attained a full undergraduate degree, including those completing NVQs, students currently enrolled in further education or listeners looking for a career change. Using mapped audience segments and a tiered geo strategy, ads were served across music and radio streaming, podcasts, and mobile games via over 200 delivery lines.

With multiple creatives in play and attribution powered by audioadpixel, the campaign achieved standout engagement, recording thousands of attributable unique website visits and over 500 course page views. All delivered through a single point of activation, and tracked in one consolidated report.