audioadpro case studies
Hear to Learn: Driving Action for a University Centre with Digital Audio Advertising
Performance
Performance
course page views
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total impressions
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unique website visits
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Overview
A leading North East UK college tapped into the power of digital audio to drive engagement for its university centre.
With an average ad frequency of 7.6 and a 7.96% conversion to web visits, the campaign drove thousands of engaged prospects to key webpages.
Campaign
Partnering with audioadpro, the college activated a geo-targeted digital audio campaign focused on audiences aged 18-45, honing in on prospective students who had not yet attained a full undergraduate degree, including those completing NVQs, students currently enrolled in further education or listeners looking for a career change. Using mapped audience segments and a tiered geo strategy, ads were served across music and radio streaming, podcasts, and mobile games via over 200 audio publishers.
With multiple creatives in play and attribution powered by audioadpixel, the campaign achieved standout engagement, driving thousands of unique visits and over 500 course page views. All delivered through a single point of activation, and tracked in one consolidated report.
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