This month-long international student recruitment campaign was designed to engage parents in the UAE and KSA, specifically targeting parents with teenagers and an interest in remote learning, homeschooling, and private education. Bespoke audience segments were created by audioadpro focusing on listeners engaging with content related to education, teaching media, and parenting content, the campaign effectively served ads to parents actively exploring educational alternatives for their children – generating over 582k impressions in UAE and 242k impressions in KSA, across music streaming, digital radio, podcasts, and mobile games.