A digital audio campaign was launched to reach news consumers most likely to engage with a publication, using a combination of audience & geo targeting across two Scottish council areas. With audioadpixel tracking & attribution enabling deeper performance insights, exceptional repeat engagement was recorded, averaging 12.34 webpage visits per individual. With news content widely accessible and often free for consumers, these results highlight the effectiveness of combining curated audience targeting and geo-precision with strong creative to drive meaningful and measurable outcomes.