To promote a used car offer in South Wales, the automotive retailer partnered with audioadpro to run a precision-targeted digital audio campaign. Using a combination of geo-targeting and bespoke audience curation, the campaign reached only those in-market for a vehicle, delivering tailored messaging via 270+ delivery lines – across music streaming, digital radio, podcasts, and mobile games. With a conversion rate of 3.70% – meaning 3.70% of the people audioadpro reached with the audio ad were subsequently tracked to the website. The campaign demonstrated the power of audioadpro’s advanced targeting to drive meaningful engagement and real-world results.