audioadpro case studies
Airwaves to Automotive Sales: Driving New Car Buyers with Digital Audio Advertising
Performance
Performance
total reach
0
unique impressions
0
unique website visits
0
Overview
Reaching in-market car buyers across the UK with the help of audioadpro.
With over 463,000 impressions and a 13.67% conversion to web visits, this campaign proved the power of digital audio advertising for the automotive industry.
Campaign
To support a major new car offer, a nationwide car dealership partnered with audioadpro to launch a geo-targeted, digital audio campaign across eight UK dealer locations. The strategy combined a 10-mile radius around each dealer with bespoke audience segments, targeting active car buyers and competitor brand owners. Ads were served across a wide range of audio channels from music and radio streaming, to podcasts and mobile in-game – all tracked with audioadpixel.
Have a question?
Drop your message in the box below and the team will get straight back to you.