A national charity consortium partnered with audioadpro to inspire people to leave a gift in their will as part of their annual campaign. Custom geographies were mapped across 10 postcode areas in the UK – including Brighton, Exeter and Birmingham – and strengthened with a bespoke audience build. Targeting focused on adults aged 50+, high-income households, and individuals already engaged with pensions and retirement planning, demonstrating how digital audio can meaningfully connect charities with key audiences.