audioadpro case studies
Engaging Future Postgraduate Students Through Digital Audio Advertising
Performance
Performance
total reach
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total impressions
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total attributable website visits
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Overview
Promoting postgraduate study to prospective students with audioadpro.
The campaign recorded 5,447 attributable unique website visits - a 7.33% conversion rate from tracked listeners - illustrating significant engagement for the university's campaign.
Campaign
audioadpro activated a digital audio campaign for a leading university promoting postgraduate study. The campaign used a two-tier geo and delivery approach – enabling deeper performance insight – across a 2km radius of targeted universities in the Midlands and Wales. Bespoke audience segments were applied to reach current students and prospective postgraduates across the entire digital audio ecosystem.
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