Aiming to engage young professionals and university students reliant on public transport, a regional provider worked with audioadpro to deliver a highly targeted digital audio ad campaign across West Yorkshire. With over 2,012 website visits, and a 6.21% conversion from listeners to website visits, the campaign only reached individuals in their target segment – with behavioural indicators such as no car ownership, and regular public transport use. Running across over 200 trusted audio publishers, powered by audioadpro’s precision location targeting and bespoke audience curation, the campaign successfully drove awareness of their travel card solution.