The airline partnered with audioadpro to launch a digital audio campaign designed to engage frequent flyers, users of holiday apps, and individuals interested in active UK holidays, as well as both business and leisure travellers. The campaign targeted audiences across Scotland and within a 25-mile radius of 14 additional airports. audioadpro’s combination of multi-channel delivery, strategic audience segmentation, and precise geo-targeting – paired with a timely advert featuring a strong call-to-action – delivered outstanding attribution performance, with a 5.38% conversion rate to web visits.