The venue leveraged audioadpro‘s bespoke audience curation for this 3-week promotion, targeting behavioural segments surrounding restaurants, bars, and alcoholic beverages. The main focus for audience targeting was identifying high-indexing postcodes for individuals with transactional data at competitor establishments – like The Alchemist and Flight Club, for example. The planned geography covered 315 outcodes across the London region, with ads served across the entire digital audio landscape, resulting in a 3.69% conversion rate from tracked listeners to attributable unique web visits.