The retailer partnered with audioadpro to run a hyper-targeted digital audio advertising campaign aimed at golf enthusiasts and sports lovers across the UK. By creating custom audience segments, the campaign was tailored to devices that matched the profile of golfers, and households with a regular interest in golf. The ads were strategically delivered, reaching listeners across more than 300 audio publishers and ran with a strong focus on driving purchasing for a key retail event ‘Black Friday’ that resulted in over 5,023 confirmed purchases.