Using precise location targeting across the North East – combined with intent-led audience segments – the campaign specifically reached parents of teenagers and young adults, as well as individuals interested in theatre and cultural events. Ads were delivered through audience segment overlay targeting and contextual podcast placements across 300+ delivery lines. Recording a 5.99% conversion rate from unique listeners to attributable website visits and tracking 199 unique views of the show’s dedicated “What’s On” page underscores the power of digital audio to precisely reach in-market theatregoers and generate engagement for live entertainment.