Running across the New Year, the campaign focused on reaching audiences with a passion for the outdoors – hikers, campers, marathon runners, and those shopping with outdoor apparel and equipment retailers. Custom audience segments developed by audioadpro ensured all impressions were delivered to individuals with a clear interest in outdoor pursuits. The audio campaign ran across 100+ trusted audio publishers, including Spotify and Sonos – placing the brand in front of the right listeners during high-attention moments of active travellers looking for meaningful holiday options.