The university partnered with audioadpro to run a hyper-targeted digital audio advertising campaign across a 10-mile radius of select towns and cities in the Midlands and South of the UK. By creating custom audience segments, the campaign reached listeners likely to be considering their 2026 university options or key influencers of those who are. Thanks to audioadpixel tracking and attribution technology, 9,691 attributable unique website visitors were recorded – meaning 6.71% of the people reached with the ad were tracked to the website!