audioadpro case studies
From Playlists to Playgrounds: Driving Families to a Visitor Attraction
Performance
Performance
book tickets page visits
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unique reach
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total impressions
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Overview
A UK visitor attraction promoted a family-focused experience with the help of audioadpro.
With a standout 14.4% conversion rate to website visits, the campaign proved the power of precision audio in seasonal venue marketing.
Campaign
To boost footfall and bookings during a peak seasonal window, audioadpro launched a digitally-targeted audio campaign for a UK attraction, promoting a family-friendly experience designed to attract modern parents and their children. Using two custom geos across the North East and Scotland’s Central Belt, the campaign focused on lifestyle-based segments; targeting busy parents of school-age children, family travellers, National Trust members and theme park visitors who are actively planning leisure time.
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