INTERESTED IN more powerful, targeted, precise and efficient RADIO ADVERTISING?
audioadpro can plan and serve radio ad campaigns across all commercial radio stations in the UK.
We can serve your radio ads to…
- People based on their location
- People based on their known interests
- People based on their online search history
- People at, or recently at, a competitor's physical location.
Find out more about how you can harness the power of ‘connected’ programmatic digital radio advertising…
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audioadpro can serve your audio ads on these platforms and many more...
PRECISION
Reach ONLY the people you want or need. Digital Audio Advertising with audioadpro offers true connected precision targeting and can serve your audio ads to the right people at the right time, eliminating wasted budget.
WHO?
Digital audio can serve your ads to exact demographics such as Gender, Age, Interests and online Search History. Building your perfect audience based on data and insight increases ROI and reduces waste.
WHERE?
Most regional and local businesses want audiences in certain areas, such as Counties or certain Towns and Cities. No problem. We can target specific areas of the UK and change the ads for each area, such as regional accents.
POSTCODES
Want to get even more targeted? No problem, working with postcode level data and latitude and longitude coordinates, we can target specific postcodes or postcode clusters, even target people who are in, or have been to, a certain location.
PROPERTY DATA
We can target specific properties based on a multitude of criteria, such as move date, property size, type, length of ownership, and property features such as Conservatories. Giving the ability to use predictive modelling for home-related marketing messages.
HOW DOES PROGRAMMATIC RADIO ADVERTISING WORK?
When a listener streams radio on an internet-connected device, such as a smart speaker, mobile phone, PC or tablet, programmatic technology analyses the listener’s behaviour and preferences. This data also takes into account factors such as location, age and gender etc to determine which relevant audio ads to serve to that individual.
Programmatic technology in audio advertising is on a par with that offered by digital online display, social media and SEO advertising, bringing all of the benefits of traditional radio advertising into the digital world of hyper targeting and attribution.
Radiocentre’s research “RADIO – The ROI Multiplier” found that an average return on investment for traditional radio advertising is 8%. When you combine the ‘old’ benefits of radio with the more focused targeting and measurability of programmatic radio advertising, wastage is mitigated and ROI increases yet further.
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Radio ADVERTISING
Listening to LIVE radio still dominates the audio market and as such it’s place in an audio advertising schedule can be very effective. Traditional Broadcast Radio* Advertising though, struggles by comparison with radio consumed through a connected digital platform, for geo targeting, audience segmentation and attribution.
2022 saw the Smart Speaker become the most popular device for listening to Live Radio for the first time and then when you add Mobile Phones and other connected [to the internet] devices Live Radio Advertising now aligns with other online digital marketing channels.
*Traditional Broadcast Radio includes DAB, AM and FM
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WHAT IS DIGITAL RADIO ADVERTISING?
Ironically DAB [Digital Audio Broadcast] Radio is NOT included in ‘digital’ radio advertising. A more accurate definition would actually be Connected Radio Advertising e.g. radio advertising to those listening via a connected [to the internet] device e.g. Smart Speaker, Mobile Phone, PC, Laptop, Tablet etc.
Digital Radio Advertising can target specific audiences [over 500 different taxonomies] and locations [down to within a 15 mile radius of a UK post code]. What’s more, you can serve different advertising messages into those audiences and locations at different times of the day, depending on what listeners are doing at the time.
HOW MUCH IS RADIO ADVERTISING?
According to the UK’s RAJAR [Radio Joint Audience Research] survey in December 2022, over 49 million adults [89%] tuned in and spent on average 20.3 hours each listening to Live Radio every week.
This impressive scale allows advertisers to reach consumers right across the country, but such is the impressive targeting potential available through connected radio advertising, advertisers can geo locate their messages into small localities.
This means radio advertising can be effective for even the most modest of budgets.
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BENEFITS OF DIGITAL RADIO ADVERTISING
Digital radio advertising offers several key benefits for businesses, including:
1. UBIQUITOUS
2. COST EFFECTIVE
3. ANALYTICAL
4. CONTEMPORARY
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TARGETING WITH DIGITAL RADIO ADVERTISING
Rather than broadcasting your advertising, digital radio advertising breaks down the huge audience numbers into relevant bite size chunks that you can narrowcast your tailored messages to.
TARGETING WITH DIGITAL RADIO ADVERTISING
Rather than broadcasting your advertising, digital radio advertising breaks down the huge audience numbers into relevant bite-size chunks that you can narrowcast your tailored messages to.
GEO Targeting
Digital radio advertising can be planned to target specific geo-locations e.g countries, regions, cities and even down to within 15 miles of a specific post code[s].
Proximity
Digital radio and audio ads can target people based on their actual ‘live’ geo location or somewhere they’ve been before (such as a competitor’s location)
Device Targeting
You can target your advertising to listeners based on the type of device they are listening on.
Behavioural Targeting
This allows advertisers to target listeners based on their interests, such as their online search history, social media activity or purchase patterns.
Contextual Targeting
Includes factors such as the type of audio content they’re listening to, the time of day, what the listener is doing at the time etc and serves ads relevant to the listener’s situation.
TOP 4 TIPS FOR EFFECTIVE DIGITAL RADIO ADVERTISING
LIVE Radio still dominates the audio listening day, here are 4 top tips for effective advertising on it.
Audiences.
Optimise.
80:20.
Call To Attribution.
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Let us know if you have any questions or queries and we’ll get straight back to you.
