INTERESTED IN more powerful, targeted, precise and efficient RADIO ADVERTISING?

audioadpro can plan and serve radio ad campaigns across all commercial radio stations in the UK.

We can serve your radio ads to…

Find out more about how you can harness the power of ‘connected’ programmatic digital radio advertising…

Want to know more?

audioadpro can serve your audio ads on these platforms and many more...


Reach ONLY the people you want or need. Digital Audio Advertising with audioadpro offers true connected precision targeting and can serve your audio ads to the right people at the right time, eliminating wasted budget.


Digital audio can serve your ads to exact demographics such as Gender, Age, Interests and online Search History. Building your perfect audience based on data and insight increases ROI and reduces waste.


Most regional and local businesses want audiences in certain areas, such as Counties or certain Towns and Cities. No problem. We can target specific areas of the UK and change the ads for each area, such as regional accents. 


Want to get even more targeted? No problem, working with postcode level data and latitude and longitude coordinates, we can target specific postcodes or postcode clusters, even target people who are in, or have been to, a certain location. 


We can target specific properties based on a multitude of criteria, such as move date, property size, type, length of ownership, and property features such as Conservatories. Giving the ability to use predictive modelling for home-related marketing messages. 


When a listener streams radio on an internet-connected device, such as a smart speaker, mobile phone, PC or tablet, programmatic technology analyses the listener’s behaviour and preferences. This data also takes into account factors such as location, age and gender etc to determine which relevant audio ads to serve to that individual.

Programmatic technology in audio advertising is on a par with that offered by digital online display, social media and SEO advertising, bringing all of the benefits of traditional radio advertising into the digital world of hyper targeting and attribution.

Radiocentre’s research “RADIO – The ROI Multiplier” found that an average return on investment for traditional radio advertising is 8%. When you combine the ‘old’ benefits of radio with the more focused targeting and measurability of programmatic radio advertising, wastage is mitigated and ROI increases yet further.

Want to know more?


Listening to LIVE radio still dominates the audio market and as such it’s place in an audio advertising schedule can be very effective. Traditional Broadcast Radio* Advertising though, struggles by comparison with radio consumed through a connected digital platform, for geo targeting, audience segmentation and attribution.

2022 saw the Smart Speaker become the most popular device for listening to Live Radio for the first time and then when you add Mobile Phones and other connected [to the internet] devices Live Radio Advertising now aligns with other online digital marketing channels.

*Traditional Broadcast Radio includes DAB, AM and FM

Want to know more?


Ironically DAB [Digital Audio Broadcast] Radio is NOT included in ‘digital’ radio advertising. A more accurate definition would actually be Connected Radio Advertising e.g. radio advertising to those listening via a connected [to the internet] device e.g. Smart Speaker, Mobile Phone, PC, Laptop, Tablet etc.

Digital Radio Advertising can target specific audiences [over 500 different taxonomies] and locations [down to within a 15 mile radius of a UK post code]. What’s more, you can serve different advertising messages into those audiences and locations at different times of the day, depending on what listeners are doing at the time.


According to the UK’s RAJAR [Radio Joint Audience Research] survey in December 2022, over 49 million adults [89%] tuned in and spent on average 20.3 hours each listening to Live Radio every week.

This impressive scale allows advertisers to reach consumers right across the country, but such is the impressive targeting potential available through connected radio advertising, advertisers can geo locate their messages into small localities.

This means radio advertising can be effective for even the most modest of budgets.

Want to know more?


Digital radio advertising offers several key benefits for businesses, including:


Radio is the quintessential companion to millions of people’s daily lives whatever they happen to be doing. It’s non-visual and therefore offers advertisers the chance to influence the audience subliminally and directly.


Traditional radio advertising has always been very cost-effective comparatively, because of its low cost of entry. Digital Radio Advertising enhances this even more by improving efficiencies and delivering greater returns on investment.


Invaluable pre, during & post-campaign insights and data available, takes campaign planning, mid-campaign adjustments and post-campaign analysis to a whole new level.


Audience research [RAJAR] showed that for the first time, the Smart Speaker became the most popular device for listening to the radio in 2022. Smartphones are the most popular listening device with Gen Z’s and so to reach Gen Z’s and Millenials listening to the radio, connected devices are your primary route to market.
Want to know more?


Rather than broadcasting your advertising, digital radio advertising breaks down the huge audience numbers into relevant bite size chunks that you can narrowcast your tailored messages to.


Rather than broadcasting your advertising, digital radio advertising breaks down the huge audience numbers into relevant bite-size chunks that you can narrowcast your tailored messages to. 

GEO Targeting

Digital radio advertising can be planned to target specific geo-locations e.g countries, regions, cities and even down to within 15 miles of a specific post code[s].


Digital radio and audio ads can target people based on their actual ‘live’ geo location or somewhere they’ve been before (such as a competitor’s location)

Device Targeting

You can target your advertising to listeners based on the type of device they are listening on.

Behavioural Targeting

This allows advertisers to target listeners based on their interests, such as their online search history, social media activity or purchase patterns.

Contextual Targeting

Includes factors such as the type of audio content they’re listening to, the time of day, what the listener is doing at the time etc and serves ads relevant to the listener’s situation.


LIVE Radio still dominates the audio listening day, here are 4 top tips for effective advertising on it.


Publishers will sell to you why their station is best, but our advice would be to follow the data and target the right audience, at the right time, in the right place.


Waiting a couple of weeks for a Post Campaign Analysis report doesn’t cut it, monitor your campaign closely and optimise its performance with insights and analytics to maximise return on investment.


Millions are spent on buying the ad inventory, only for its effectiveness to be undermined by a lack of investment in curating compelling commercials. Use the 80:20 rule and invest 20% of your budget in capturing the listeners attention and driving conversions.

Call To Attribution.

Use of a Voice Skill to continue the conversation with the listener after the ad has been served, provides the ultimate attribution and measurement opportunity for advertisers.