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Why audioadpro?
"This tracking is a game changer"
From headquarters in Wakefield, West Yorkshire, audioadpro helps businesses connect with their ideal audiences – in the right place, at the right time – through precision-targeted digital audio advertising.
Frequently asked questions...
Get the answers to your questions, or if they haven’t been covered, drop a message via the contact form below or speak to the relevant teams directly.
What is a programmatic trading desk?
It is a business that ‘trades’ automatically – using technology – in a given product[s] like stocks and shares, for example. audioadpro trades automatically (and exclusively) in digital audio advertising.
What’s the benefit to advertisers?
Is it expensive?
No, it’s the most cost-efficient way to buy audio advertising. audioadpro reduces waste dramatically, as it allows advertisers to focus their budgets on the specific geo-locations of their choosing and only serve their ads to the listeners who are in the market, or likely to be in the market for their product/service.
Some digital audio publishers say they do the same?
That’s true. Publishers like Spotify, DAX (Global), and Bauer, for example, all offer similar digital audio advertising solutions, but ONLY in their own – and third-party – portfolios. There are hundreds of digital audio publishers available in the UK alone, and what sets audioadpro apart is it’s not limited to one individual portfolio – it works across them all. This provides unparalleled audience breadth and scale, which means you can reach MORE of your target audience, irrespective of what they are listening to.
Is digital audio advertising just radio advertising by another name?
Actually, digital audio advertising is more akin to digital display advertising, but audio ads are served into audio publisher content, as opposed to serving display ads into viewable publisher content. Digital Radio (e.g. radio consumed via a mobile phone, laptop, tablet, or smart speaker, etc.) is undoubtedly an integral channel in the audio advertising universe with a reasonable share of it. Other digital audio advertising channels such as music streaming, podcasts, ‘In [mobile] game’ audio, audiobooks, and others, all have a significant share of voice that when combined with radio – makes digital audio as a whole the ubiquitous, high performing medium that it is.
