Whether it’s tuning into a podcast while getting ready, streaming radio at work, exercising with a gym playlist, asking your smart speaker to play music while you cook, or unwinding with a game of Sudoku, digital audio is now a seamless part of everyday life.
And the stats back it up: weekly listeners of online music services are now on par with those tuning into traditional music radio (Ofcom, 2025), signalling a major shift in how people consume audio content.
For charities, this presents a powerful and timely opportunity.
Our latest insight report explores why digital audio should be an integral channel in every charity’s marketing mix – from its emotional resonance and ability to build brand familiarity, to the role of sonic branding and the tools that make performance measurable.
We also showcase a series of recent campaigns delivered through audioadpro, highlighting how charities are already using digital audio to raise awareness, boost donations, and drive meaningful impact.
