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Smarter Student Marketing with Digital Audio Advertising

University Students

With over 3.1 million students enrolled in UK further education and 3.03 million in UK higher education in the 2022/23 academic year (Gov.uk, Nov 24), there’s no denying that marketing in the education sector is competitive.

Each academic cycle brings a new, digitally native audience, making it critical for marketers to adopt fast, targeted, and highly relevant engagement strategies.

Digital audio delivers just that.

audioadpro generated over 1.4 million targeted reach and more than 7.6 million audio impressions for education institutions in the past 12 months alone.

With precise geo-targeting, bespoke audience segmentation, and audioadpixel tracking technology, audioadpro connects listens to real actions – like clicks, open day sign-ups, and course page views.

From hyper-local outreach to international campaigns, digital audio offers a non-intrusive, high-impact channel that aligns with how Gen Z live, listen, and learn.

Explore how digital audio is transforming student marketing in our latest insight here.

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