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Insights

Powering Utility Customer Wins with Digital Audio Ads

Utilities switching

Utilities are entering a brand moment. With 3.21 million energy supplier switches in 2024 (a 38% YoY increase), customers are active, price-sensitive, and reachable (ElectraLink, 2025).

As switching becomes seamless and competition intensifies, utility suppliers need channels that influence real decisions. Digital audio delivers with clarity, creativity, and precision.

audioadpro has reached over 1.4 million unique listeners for utility companies in the past 12 months alone. With precise geo-targeting, bespoke audience segmentation, and audioadpixel tracking technology, audioadpro connects listens to real actions – whether that’s enquiring about broadband speed in their area, submitting their postcode to obtain a quote, or requesting a call back.

From hyper-local outreach to international campaigns, digital audio offers a non-intrusive, high-impact channel that fits seamlessly with how homeowners, renters, and landlords live and listen.

Explore our latest insight to see how digital audio is transforming utilities marketing.

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