In a fragmented digital world, finding media that delivers both connection and performance precision is increasingly rare. That’s why audioadpro’s combination of digital audio and highly targeted delivery stands out.
At audioadpro, we’re excited to report that campaigns powered by our advanced technology and expertise reach an average conversion rate of 5.3%.
This is more than a standard media buy. It’s a high-performing relationship that blends relevance and real results.
Why Digital Audio?
It reaches consumers before they search, during key moments of the day when they’re highly engaged but not screen-focused. Whether it’s a podcast on the school run, streaming music at the gym, playing mobile games on a commute, or smart speaker listening at home, audio is a medium built on routine and trust.
As Radiocentre’s ‘Speed of Sound’ report highlights, “the intimate and habitual nature of listening means that audio content tends to be more trusted than any other media.” Trust leads to receptiveness, and when a message lands in the right moment, it builds brand affinity and recall that influences future action.
Driving Real Action
Digital audio becomes exponentially more powerful when it’s combined with precise curation. At audioadpro, we go beyond broad demographic segmentation to deliver bespoke strategies that match messages with listener intent.
Our geo-contextual targeting capabilities allow brands to serve ads based on location, behaviour, and real-world context. Whether you’re mapping by postcode, radius, or custom-defined areas, we ensure your message is only heard where it matters to you.
Identifying your ideal audience is equally refined. With access to over 6,500 behavioural and interest-based data segments, audioadpro helps brands deliver messaging to their most valuable listeners – those in-market today and for demand tomorrow.
This approach helps reduce wasted impressions, optimise budget allocation, and improve campaign efficiency – without sacrificing scale or creativity.
A Channel on the Rise
The scale and diversity of digital audio audiences are undeniable:
- The number of people listening to online music services each week is now on a par with those listening to music radio, at around six in ten adults.*
- 25% (14.4m) of the UK adult population listen to podcasts every week. Podcast listeners spend an average of 7.7 hours per person listening to them.
- 63% of smart speaker owners use it for listening to the radio, and 29% of weekly radio listening hours are consumed online.
- Mobile phones continue to be the most-used device for gaming, with a third (34%) of adults claiming to use them this way.*
Stats via Ofcom* and Rajar MIDAS Spring 2025.
Importantly, today’s listeners are platform-agnostic. They move fluidly between services and devices, prioritising content over brand loyalty. For advertisers, this means effective audio strategies are not tied to individual channels, they are built around audience behaviours.
The growth isn’t slowing down. IAB UK forecasts a 7% increase in total digital ad spend in 2025, reaching £38 billion. As part of that momentum, digital audio continues to attract more investment due to its blend of measurability, influence, and versatility.
With audioadpro, advertisers can shape campaigns around their exact goals and boundaries, and every campaign is built to reach the right people, in the right place, at the right time. You just describe your ideal customer, we make sure your ad reaches them.
And because audioadpro combines a tailored approach with real-time analytics and conversion tracking, you’re not just buying impressions – you’re investing in measurable results.
With high emotional impact and proven performance, it’s the marriage of digital audio and precision targeting we’re celebrating this season – because when they come together, the results are more than just compatible… they convert (at an average 5.3%)!
