DIGITAL AUDIO'S ROLE IN GAMBLING MARKETING
DIGITAL AUDIO FOR RESPONSIBLE GAMBLING ADS
As the gambling sector continues to evolve, digital audio provides a balance of performance, precision and compliance. From bespoke audience curation to location targeting and consolidated measurement, this insight examines how digital audio supports effective and responsible gambling campaigns.
Talk to audioadpro about harnessing digital audio for your next campaign.
Performance. Precision. Responsible advertising.
Online Gambling Campaign Performance
audioadpro has helped gambling advertisers activate data-led, bespoke digital audio campaigns that deliver measurable outcomes.
Define Your Bespoke Geo
audioadpro enables precise control over where gambling campaigns are delivered, so you can pinpoint your audience, minimise wastage and optimise budgets. From activating specific sectors and high-intent regions to building custom-drawn polygons across towns, cities, or entire regions, advertisers can define campaign geography with accuracy. Whether you’re drawing geo-targets from scratch or supplying outcodes, audioadpro builds and brings campaigns to life that deliver relevant messaging, ensuring reach is focused, efficient and aligned to your promotional goals.
Speak to Exactly Who Matters
audioadpro can segment audiences based on interest in prize draws and competitions, betting and gambling behaviours, and listeners who enjoy sports gambling – as well as podcast contextual targeting and data-driven postcode targeting — enabling precise messaging that speaks to your target listener. This level of audience curation allows gambling and betting brands to align their messaging with the right bettors, fans, and gamers who best match their campaign goals.
Example gambling audience segments available at audioadpro…
See Who’s Listening and Who’s Playing
With audioadpixel tracking and attribution technologies, audioadpro provides consolidated measurement and detailed conversion analysis on how your campaigns perform. From reach and unique web visits to offer page views and purchases, all metrics are unified into one single, intuitive report, so you can understand the impact of your ads, evaluate performance, and inform future planning.
Planning for Safer Gambling
The UK gambling industry has an agreed commitment to safer gambling messaging to form a meaningful part of advertising activity. Under the Betting & Gaming Council’s Industry Code for Socially Responsible Advertising, at least 20% of digital advertising impressions are expected to include safer gambling messaging.
For radio and streaming formats, this is delivered through clear spoken messaging within ads or dedicated safer gambling audio to run alongside brand activity. Messaging must be audible, prominent and include clear signposting to support, such as GambleAware, with compliance assessed by the proportion of total impressions that carry recognised safer gambling content.
Compliance requires measurement of total impressions, the share carrying safer gambling messaging, and evidence such as scripts, copy clearance and audience targeting – digital advertising impressions are expected to include safer gambling messaging. With audioadpro, advertisers are provided with clear reporting on safer gambling creative delivery, giving agencies visibility on impressions and campaign distribution.
Gambling remains a mainstream activity in the UK. As of January 2025, an estimated 46 percent of adults in Great Britain had taken part in some form of gambling in the previous four weeks (Statista, 2025). As the sector faces tighter margins, new rules, and upcoming casino duty and sports betting tax increases, advertisers need channels that responsibly influence real decisions while maximising efficiency.
Digital audio from audioadpro delivers on both. With attentive listening environments and precise audience and location targeting, it enables gambling brands to reduce wastage, focus spend, and drive measurable outcomes beyond awareness alone.
In the past 12 months alone, audioadpro has delivered over 1,674,334 targeted reach for gambling advertisers, helping connect digital audio exposure to meaningful results — making it a powerful channel for gambling campaigns in a changing market.
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