Music Streaming, as with all of the multitude of platforms and publishers in the audio universe, has a bewildering array of options and opportunities for advertisers large and small. Each one will tell you why their portfolio is best versus the rest, in reality though, they all have their strengths and weaknesses and so it’s best practice not to have all your eggs in one basket.

It’s a competitive marketplace and therefore it makes sense to shop around and mix and match to find the right holistic solution for your campaign objectives.