MUSIC
STREAMING

In the UK alone there are 39 million monthly active users of music streaming services… 

MUSIC
STREAMING

In the UK alone there are 39 million monthly active users of music streaming services…

audioadpro can serve your audio ads on these platforms and many more...

MUSIC STREAMING AUDIO advertising.

There are 39 million monthly active users of music streaming services in the UK with over 138 billion streaming sessions in 2021.

80% [31.2 million] of this audience is served by platforms that carry advertising for example; Spotify, YouTube Music, Amazon, Tidal, Soundcloud and Deezer etc.

The content and features available across the various publishers provide engaging environments for advertisers e.g. personalised playlists, music videos, documentaries, podcasts and new music discovery.

MOBILE STREAMING Audio ADS IN YOUR GEOGRAPHY...

The scale of the audiences available is huge and international brands are investing millions in Music Streaming Advertising to engage with their customers, but the opportunity for regional advertisers to harness the channel is equally viable.

Geolocated campaigns with specific demographic targeting offer cost-effective regional advertising solutions. 

HOW TO ADVERTISE within MUSIC STREAMING

Music Streaming, as with all of the multitude of platforms and publishers in the audio universe, has a bewildering array of options and opportunities for advertisers large and small. Each one will tell you why their portfolio is best versus the rest, in reality though, they all have their strengths and weaknesses and so it’s best practice not to have all your eggs in one basket.

It’s a competitive marketplace and therefore it makes sense to shop around and mix and match to find the right holistic solution for your campaign objectives.

Want to know more?

TOP 4 TIPS FOR EFFECTIVE audio advertising within
music streaming.

Audiences.

It’s not about which streaming service has the slickest sales pitch or happens to be the one you use, follow the data and make sure you understand how the different services can deliver the most cost-effective audience for your campaign.

Optimise.

Aligning your existing online analytics dashboard with the data available from the service provider will allow you to monitor and optimise the performance of your campaign in real time.

80:20.

Use the 80:20 rule and invest a minimum of 20% of your budget into the creative treatment to make sure you are speaking with your audience in the most captivating way.

Call To Attribution.

Over 41% of adults aged 16-64 have access to a Smart Speaker and they are being used primarily for listening to music etc. Use this technology to continue the conversation after your ad has been served for a direct attributable response.
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