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Why Less Really Is More in Digital Audio Advertising

Ever been handed one of those restaurant menus with way too many options? You spend ages scanning it, only to default to the same thing you always order. Sound familiar? 

That’s how many advertisers feel when they dip their toe into the world of digital and connected audio. With so much choice and no clear starting point, it’s easy to stick with what you know, and miss out on something better. 

And we get it. The scale of opportunity in audio is mind-blowing: 

  • 56 million adults are reached each week via audio 
  • Listeners spend 28.7 hours a week on average engaging in their favourite audio type 
  • Connected Audio reaches 70% of the population 
  • 37% of the population tune in to On Demand Music services each week 
  • 113 million hours of podcasts are listened to in an average week 
  • (RAJAR, MIDAS Winter 2024) 

Now picture all of that, spread across countless platforms, networks, sales houses, and categories. No wonder it feels overwhelming. 

That’s exactly why we created audioadpro. 

We’ve simplified the path into digital audio. We connect you to the full audio landscape – podcasts, streaming, mobile gaming, and radio – in one convenient place. 

By designing and delivering unbiased audio ad campaigns that reach the right audience, on the right platforms, in the right locations, we help regional and local businesses leverage the power of digital audio advertising to achieve their marketing goals. 

Sound good? Head to our contact page to get in touch with our team.

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