As we continue to grow here at audioadpro, we wanted to take a moment to introduce the brilliant team who keep everything running day to day. From delivering high-performing campaigns to building strong relationships with our agency partners, there’s a huge range of roles – and personalities – that make aap what it is.
So, let’s introduce you to… Isabelle Lewis, Digital Audio Campaign Planner at audioadpro. Since joining the team back in March 2025, Issy has become an integral part of campaign planning and delivery, bringing enthusiasm, curiosity and a real passion for the power of digital audio. From planning hyper-targeted campaigns to uncovering meaningful insights through aap’s consolidated measurement, she’s embraced the fast-moving nature of the industry and quickly made her mark.
We sat down with Issy to chat about her journey into digital audio, what inspires her most about the future of the industry, and what’s been her favourite campaign to work on so far.
Over to you, Issy…
1) How did your journey lead you into digital audio advertising?
I’ve forever been interested in media, taking the earliest opportunity to study it for my GCSEs—but that only covered traditional forms. My real interest was in the digital side of media, so when I went to university, I studied a Digital Media degree. From there, after spending some time travelling post-graduation, I knew I wanted to enter the digital advertising space. If I’m being completely honest, I wasn’t too aware of digital audio advertising – it still felt so fresh and up-and-coming. But after learning more about it, I just knew I was meant to be in this incredibly ever-evolving world of digital audio, and I’ve never looked back since!
2) What do you think makes digital audio such an exciting channel for advertisers right now?
Digital audio continues to rise, driven by the influx of podcast listening and audiences turning towards streamed radio over linear radio stations. And not forgetting the pervasiveness of music streaming and mobile gaming! I feel like this huge rise in digital audio listening is still often overlooked, but it allows advertisers to reach audiences in a personal way, without feeling invasive. With curated audiences and bespoke geographical targeting, brands can reach the right audiences, in the right area, at the right time, regardless of what they’re listening to.
3) What’s been your favourite campaign to work on – and why?
I’m a sucker for all things pixel tracking! The ability to see the real impact that our digital audio campaigns have on performance is incredible and provides meaningful insight into their success. For this reason, I love a campaign we did for a transport company that had deep attribution tracking – tracking everything from website visits to specific product pages as well as add-to-carts, checkouts and purchases. Also (because I can’t choose just one), I can’t help but mention a campaign we did for a fast food chain that tracked in-store footfall of people served our digital audio campaign, and the campaign demonstrated considerable uplift. I love all our campaigns, but the ones that utilise our pixel tracking to gain valuable insights definitely excite me the most.
4) What are you listening to at the moment?
Every lunchtime, I make sure to take a walk and spend some time away from my screen! During these walks, I love listening to podcasts, specifically The Diary Of A CEO. I love learning new things, and currently, I’m invested in improving my health, so I’m loving the health-related episodes. (I also love the more gossipy podcasts, so listen to The Girls Bathroom too for a bit of variety!)
5) What’s one takeaway from your time at audioadpro so far?
The vast capabilities that digital audio provides! I am forever blown away by the audience targeting we can deliver, the granularity of our geographical targeting, and the depth of our attribution tracking – to summarise, there is no single takeaway!!
