As we continue to grow here at audioadpro, we wanted to take a moment to introduce the brilliant team who keep everything running day to day. From delivering high-performing campaigns to building strong relationships with our agency partners, there’s a huge range of roles – and personalities – that make aap what it is.
So, let’s introduce you to… Kate Lewis, Account Manager at audioadpro, who joined us in January 2026. Since joining the team, Kate has made a real impact within client services, working closely with our agency partners to manage briefs, build strong relationships, and ensure campaigns run smoothly and deliver attributable outcomes.
We sat down with Kate to chat about her journey into digital audio, what inspires her most about the future of the industry, and what’s been her favourite campaign to work on so far.
- How did your journey lead you into digital audio advertising?
My journey started during my university placement year working in radio. That initial interest stayed with me, and I returned to the industry a few years later. After five years of further professional growth and a few years travelling, I felt the timing was perfect to bring that specialised expertise to audioadpro, where I can now apply those years of industry insight to the digital space.
- What makes digital audio such an exciting channel for brands right now?
The ability for advertisers to precisely target their audiences. With linear radio, you are paying for every set of ears, even if 90% have no interest in your product, but with digital audio, you can ensure your ads only appear to people within a 3-mile radius of your store who have an interest in or are in market for the products you are selling. This eliminates wastage and yields a significantly higher ROAS.
- What’s been your favourite campaign to work on – and why?
My favourite campaigns to work on are the ones we run for our airports and airline clients. The targeting is always different for each campaign since every route has a different target audience – from business travellers travelling to Switzerland or families travelling for a luxury holiday in Dubai, the strategy has to be completely rebuilt for every location.
- What are you listening to at the moment?
The Jack & Ash Show podcast. I kept seeing funny clips online, so I decided to start listening right from the beginning, and I am obsessed!
- What’s one takeaway from your time at audioadpro so far?
The amount of data we have to target even the most niche audiences! With over 130,000+ data sets, we can create bespoke audiences for pretty much any audience.
