As we continue to grow here at audioadpro, we wanted to take a moment to introduce the brilliant team who keep everything running day to day. From delivering high-performing campaigns to building strong relationships with our clients and partners, there’s a huge range of roles – and personalities – that make aap what it is.
So, let’s introduce you to… Vanessa Farrall, Digital Audio Campaign Planner at audioadpro, who joined us in March 2025. Since then, she’s planned more campaigns than we can count, supported our client services team, and commutes all the way over the Pennines to our HQ!
We sat down with Vanessa to chat about her journey into digital audio, what inspires her most about the future of the industry, and what’s been her favourite campaign to work on so far.
- How did your journey lead you into digital audio advertising?
After graduating from university, I began my career in 2008 in linear TV sales, where I remained until redundancy in 2024. I then spent a short period working in radio, and quickly developed a strong appreciation for the medium; its capabilities, its creativity and the personal messaging it can provide. This experience inspired me to explore audio more broadly, while also immersing myself in the digital landscape, allowing me to build a well-rounded skill set and stay connected to such a creative and personal medium.
- What makes digital audio such an exciting channel for brands right now?
Digital and connected audio spans a wide range of listening experiences—from streamed radio and podcasts to mobile gaming, text-to-speech, music streaming, and audiobooks. It’s no surprise, then, that the medium reaches 72% of the population each week.* As a result, digital audio is becoming increasingly prominent in media planning and activation. It now delivers meaningful scale, growing year on year, while seamlessly combining the familiarity of traditional radio content with advanced digital capabilities such as data segmentation, precise geo-targeting and attribution. Together, these elements create a powerful channel that can significantly enhance campaign performance and deliver measurable ROI for clients
(*Midas Winter 2025)
- What’s been your favourite campaign to work on – and why?
I particularly enjoy working on theatre campaigns, where venues are targeting a highly local audience and we tailor segments to align with each specific show. Attribution results in this sector are consistently strong, often outperforming standard digital benchmarks.
I believe the success lies in reaching not only the right audience, but one that is also in a receptive mindset. It’s not just about where and to whom an ad is delivered, but also how it’s experienced. That’s where AAP’s access to audio across multiple listening platforms provides a clear advantage.
- What are you listening to at the moment?
Streamed radio keeps me company while working – traditionalist at heart!
- What’s one takeaway from your time at audioadpro so far?
My key takeaway is that the options are limitless – there is so much data which can be used in so many different ways, so break out of the traditionalist mindset and explore what’s possible, be creative.
Happy one year, Vanessa – and thanks for sharing your story. We’ll be introducing you to the rest of the team over the coming months, so keep an eye out!
