DIGITAL AUDIO FOR transport MARKETING

DRIVING MOMENTUM IN TRANSPORT MARKETING

Travel behaviour is evolving, but transport remains central to how people live, work and explore. As passenger numbers recover and demand for travel continues to grow, transport and travel brands have a timely opportunity to influence choices at scale through digital audio advertising.

Talk to audioadpro about harnessing digital audio for your next campaign.

Influence travel at the moment it matters.

Transport Sector Curated Campaign Performance
Across pixel-tracked transport campaigns, audioadpro has delivered:
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total bespoke impressions
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unique listeners
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average conversion rate
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unique website visits
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Why Audioadpro?
13,222,630
total transport sector bespoke impressions delivered by audioadpro
2,492,570
total transport sector bespoke reach generated by audioadpro

audioadpro helps transport brands deliver data-driven, digital audio campaigns that influence journeys and provide measurable impact.

Define Your Bespoke Geo

audioadpro enables precise control over where transport campaigns are delivered, so you can pinpoint your audience, minimise wastage and optimise budgets. From activating specific sectors and high-intent regions to building custom-drawn polygons across towns, cities, or entire regions, advertisers can define campaign geography with accuracy. Whether you’re drawing geo-targets from scratch or supplying outcodes, audioadpro builds and brings campaigns to life that deliver relevant messaging, ensuring reach is focused and efficient.

audioadpro can segment audiences based on interest in public transport, commuter status, or even spend with transport brands — as well as podcast contextual targeting and data-driven postcode targeting — enabling precise messaging that speaks to your target listener. Explore a sample of audioadpro’s transport audience segments that let you connect with the right in-market listeners who best match your campaign goals.

With audioadpixel tracking and attribution technologies, audioadpro provides consolidated measurement and detailed conversion analysis on how your campaigns perform. From reach and unique web visits to offer page views and purchases, all metrics are unified into one single, intuitive report, so you can understand the impact of your ads, evaluate performance, and inform future planning for your travel campaigns.

The Opportunity

Travel is bouncing back. Rail patronage rose 16% and light rail 8% in 2023/24, with several networks approaching record passenger levels (*UTG, 2025). Commuting, education, and shopping remain the main trip drivers*, and air travel is also on the rise – growing 10% year on year (IATA, 2025) with more people planning domestic and international holidays (ABTA, 2025).

Digital audio from audioadpro reaches audiences wherever they are listening, giving transport brands the power to influence commuting, travel, and transport choices in real time. Whether delivering a targeted offer in a specific geography or connecting directly with people known to be in-market, bespoke digital audio campaigns with audioadpro make every message count, driving measurable engagement for the sector.

Get In Touch
Case Study
Connecting affluent travellers with exotic flight destinations
A major UK airport partnered with audioadpro to drive awareness for long-haul travel via an airline’s international routes.
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Case Study
Precision digital audio powers fare evasion campaign
audioadpro amplified a fare evasion campaign in the North West, with a 50.59% conversion rate to attributable unique web visitors.
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Case Study
Getting passengers onboard local bus routes with digital audio advertising
Targeting commuters and public transportation users in a 4-week campaign, recording over 6,895 attributable total website visits.
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Case Study
Connecting the right audience to a regional airline’s travel route
A leading regional airline partnered with audioadpro to promote its direct route from Scotland to Northwest Ireland.
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Case Study
Promoting flexible fares to frequent flyers for a leading regional airline
The UK’s leading regional airline partnered with audioadproto promote a limited-period flight sales offer across the UK.
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Case Study
Boosting travel card engagement in Yorkshire with the help of audioadpro
Engaging young professional commuters with precision-targeted digital audio, reaching over 32,000 unique listeners.
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